Working in collaboration with The Creators Bureau, a video agency specializing in shareable video content for the world's biggest brands, I was engaged to design a high-end opening sequence, and to develop the branding and aesthetic treatment for IKEA Canada's Swede Space.
Swede Space is IKEA Canada’s new episodic Youtube and social media series that takes you behind the design. In each episode, Kathy Davey, Head of Design at IKEA Canada, will show you three simple solutions for common design dilemmas around the home to help. Create a better life at home and discover more #SwedeSpace.
Working closely in collaboration with The Creators Bureau, a video agency specializing in shareable video content for the world's biggest brands, I was engaged to design high-end concept work, and to strategically explore look development for IKEA Canada's Swede Space, a new episodic Youtube and social media series that takes you behind the design.
Working with Los Angeles based Chromatic Studios, I was tasked with concept design and production of the graphics packages for the NFL Network's "Road to Superbowl 50" and "Superbowl: 50 Years of Glory", a series of web and TV vignettes recounting legendary and iconic Super Bowl moments from the past 50 years.
Working closely with Toronto's Big Studios, I was tasked with concept design and developing pitch creative for a massive relaunch and rebrand of Root Sports as AT&T Sportsnet. The heart of the concept revolved around AT&T SportsNet's ability to mobilize the entire world of local sports. AT&T Sportsnet is about helping fans have amazing and seamless experiences, connecting and feeding into a larger network. Energy streams flow into the AT&T Sportsnet beacon which then illuminates the entire region and transmits the energy back to the fans, connecting us all and creating something bigger.
Working with Boston-based production company GLP Creative, and New Jersey's Active Black, I designed and produced full photorealistic CG and VFX sequences in a thirty second spot for PUMA's ignite disc campaign, featuring Olympic gold medal champion Usain Bolt. The new PUMA Disc System is smaller and lighter than the original with only 5 parts in total. It’s quicker to turn and faster in terms of tightening. Every second counts. Ask Usain Bolt. He knows.
After years in the lab developing and testing new game-changing techniques, Rawlings presents the REV1x, the latest in 3D technology. They've created a perfect, 3D-printed lattice structure in the thumb and pinky. Unlike traditional gloves' wool padding - that breaks down and gets floppy over time - these 3D-printed pieces provide variable stiffness that lasts. Each model has its own molded, 3D-sublimated design.
Working with Boston-based company Trident Post, I produced full photorealistic VFX sequences, including particle simulations, fluid simulations, 3D modelling, lighting & rendering, and compositing in a spot for Rawlings REV1x campaign.
Working with Boston-based Trident Post Production, I created and produced fully photorealistic CG skates in excruciating detail to feature Bauer's flagship skate lines: Nexus, Vapour, and Supreme. I designed and helped build product promos to be featured at Bauer retailers' in-store displays.
When Tommy “Hacksaw” Hackenbruck attempts a 225 pound lift, a lot of things go through his mind. In this spot for Reebok Nano 6.0, we go through Tommy’s mind to see the events and people that have inspired him. We showcase the concept of performance technology with VFX; Reebok’s power launch toe box that provides more foot splay support when rising to the challenge.
Working with Boston-based company Trident Post, I produced full VFX sequences, including x-ray vision effects, and crash zoom memory sequences in a thirty second spot for Reebok’s Crossfit Nano campaign, featuring Tommy “Hacksaw” Hackenbruck.
I was commissioned by Sportsnet, Canada's number one sports network, to design NFL, CFL and Sportsnet branded ads for Bodog Poker.
I was commissioned by UFC central at Sportsnet, Canada's number one sports network, to completely redesign and rebrand their UFC broadcast property in order to line it up with the larger Sportsnet network rebrand. the redesigned package included new opens, bumpers, stings, transitions, fighter profiles, features, set design elements, print elements and promo packaging materials and toolkits.
Working closely with Inframe designs in Toronto Canada, I developed the look and produced and delivered the Broadcast Package for the 2019 Canada's Walk of Fame live broadcast special in Toronto, Ontario, Canada. The show acknowledges the achievements and accomplishments of amazing Canadians who have excelled in their respective fields.
I was commissioned by HGTV to create a feature to build excitement around one of the HGTV's most successful shows: Holmes on Homes, a show where construction expert Mike Holmes visits unlucky families who have been swindled or abandoned during their home improvement projects. Mike uncovers shoddy construction methods, improper techniques, and down right rip-offs. While we watch Mike uncover and fix the problems, he explains how homeowners can safeguard themselves from these unscrupulous builders and dishonest contractors.
Working with New York based production company Wee Beastie, I was tasked with the concept design of a Diet Coke ad to be aired on HGTV USA, playing off of the Coke slogan "Open happiness".
In collaboration with The Creators Bureau, a video agency specializing in shareable content for the world's biggest brands, I was engaged to design a high-end opening sequence, and to develop the title treatment for nominee videos for the The RBC Canadian Women Entrepreneur Awards.
The RBC Canadian Women Entrepreneur Awards is the premier national awards program celebrating the achievements of the most successful in this inspiring group. For 28 years, the awards have shone a spotlight on Canada’s most accomplished and impactful women who have demonstrated excellence — from economic growth to social change, from local to global reach, across multiple sectors, highlighting the collective impact of this group of entrepreneurs.
What does it mean to be human? The Smithsonian National Museum of Natural History's David H. Koch Hall of Human Origins, built an entire new exhibit around this question. The immersive experience, projected on a massive curved screen, begins in present day and spans back 7 million years, presenting several human species, and the natural environments they would have survived in. We were commissioned to create nine 3D photorealistic early human ancestors, as well as matte paintings showcasing the ecosystem and environment which would have shaped their evolution. This piece continues to be one of the most popular features of the hall.
In addition, we were tasked with creating an exact replica of the skull of Sahelanthropus Tchadensis, a common ancestor which predates all hominid fossils found to date. Built in 3D and printed as a real-life tactual, this down-to-the-millimetre replica is currently encased and displayed in situ at the Smithsonian Museum of Natural History. Models by Eugene Mishibinijima and Guillaume Molle.
Produced by the Canadian Broadcasting Corporation, 8th Fire is a provocative, high-energy journey through Canada's 500 year-old relationship with Indigenous peoples; a relationship mired in colonialism, conflict and denial. I had the pleasure of building designing the show open package, including more than 30 episodic animated sequences.
In collaboration with Inframe Designs, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I was tasked with designing high-end concept work, and to strategically explore look development for the CTV's hit reality TV music show The Launch.
Heavyweight music industry executives, producers and songwriters lend their expertise to undiscovered artists to shape the creation of new releases. "The Launch" documents how artists are matched with the right songs and then guided by renowned hit makers to bring those songs to life in just two days. Each hourlong episode features guest mentors and producers auditioning five emerging talents who perform the same pre-chosen song. Mentors include Shania Twain, Alessia Cara, Fergie, Boy George, Ryan Tedder of OneRepublic, and Nikki Sixx of Motley Crue.
Working with The International Institute for Sustainable Development (IISD) in Winnipeg, Manitoba, Canada, I was commissioned to develop an episodic social media series of infographic explainer videos for the IISD's Experimental Lakes Area (ELA). These Lakes are located in a sparsely populated region of Northwestern Ontario, Canada. Scientists are able to examine how all aspects of entire lake ecosystems respond to human induced changes to the environment. This unique approach with entire ecosystem experiments has influenced billion-dollar decisions of governments and industries.
With input from the world's leading scientific experts, these videos are meant to explain the intensive research that is done at ELA, and how the respective effects of human-induced climate change, mercury from industrial emissions, and estrogen and phosphorus from waste water runoff can negatively impact natural ecosystems.
Developed in English and French, I was tasked with producing, writing, directing, voicing, animating, and editing this series, which seeks to clearly articulate our challenges, but ultimately offer a message of hope, and a call for people to take action.
Topics covered include: What is a lake? How do we collect data? Climate Change, Algal Blooms, Mercury, Synthetic estrogen, Ending fossil fuel subsidies, the African Great Lakes.
Do it all with the Hydro App! As leader of the creative services team, we were tasked with delivering a high impact marketing campaign to officially launch the Manitoba Hydro App with maximum adoption. The Hydro App is full of features, and allows users to view bills, report and submit power outages, submit meter readings, track costs and usage history, set up personalized notifications, add guest users and multiple properties, start or transfer service, and set up automatic payments. The campaign included multiple videos, paid and owned social media, digital ads, print adds, and content marketing. Our team lead the creative strategy, design, development, production, post production, editing, and sound design to produce this highly effective conversion campaign, which drastically increased app adoption across multiple demographics.
Working closely with Inframe designs in Toronto Canada, I was engaged to design high-end concept work, and to strategically explore look development for the 2018 We day special, taking place on September 20 at Scotiabank Arena in Toronto.
Working closely with Inframe designs in Toronto Canada, I designed the Broadcast Package and live set elements for Fridge Wars, a show where celebrity chefs raid the fridges of real Canadian families in a competition to create a meal that will please the whole household. Two top chefs are pitted against one another with a challenge to create extraordinary meals using only the ingredients taken from the fridges of ordinary families.
Working closely with Inframe designs in Toronto Canada, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I was asked to lead the look development of the 2020 Junos live show and broadcast package.
Working closely with Inframe Designs in Toronto Canada, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I helped design the overarching aesthetic theme, and produced the Broadcast Package and Nominee Package for the show. The Juno Awards of 2019, honouring Canadian music achievements, were presented in London, Ontario during the weekend of 16–17 March 2019.
Working closely with Inframe Designs in Toronto Canada, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I helped develop the overarching aesthetic theme, and produced the Broadcast Package and Nominee Package for the show. The Juno Awards, honouring Canadian music achievements, were presented in Vancouver, British Columbia during the weekend of 24–25 March 2018. The primary ceremonies were held at Rogers Arena.
Working closely with Inframe Designs in Toronto Canada, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I helped design the overarching aesthetic treatment, and produced the Broadcast Package and Nominee Package for the show. The Juno Awards of 2017, honouring Canadian music achievements, were presented in Ottawa, Ontario, Canada, the weekend of 1–2 April 2017.
Working closely with Inframe designs in Toronto Canada, I was engaged to design high-end concept work, and to strategically explore look development for the annual Juno Awards.
The Juno Awards is a live awards event honouring Canadian music achievements, presented annually to Canadian musical artists and bands to acknowledge their artistic and technical achievements in all aspects of music.
The JUNO Awards has evolved into a full-blown weeklong festival that travels city to city across the country. It encompasses both public-facing fan events and industry/networking opportunities featuring a diverse array of Canadian artists and emerging talent.
Working closely with Inframe Designs in Toronto Canada, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I helped design the overarching aesthetic theme, and produced the Broadcast Package and Nominee Package for the show. The Juno Awards, honouring Canadian music achievements, were presented in Calgary April 2 and 3, 2016. The ceremonies were held at the Scotiabank Saddledome, and televised on CTV. It was the first televised awards show to be broadcast in 4K ultra high-definition.
Hamilton rocked the nation during The 2015 JUNO Awards broadcast on Sunday, March 15, 2015. The broadcast boasted 11 unique performances including an all star roster of 2015's hottest musicians. Working with Inframe designs and Loop Media in Toronto, Canada, I created set design packages for the main home look. The set design package had to be on brand with elements produced for broadcast by Loop Media. The awards were presented in Hamilton, Ontario, Canada during the weekend of 14–15 March 2015. The main ceremony was conducted at FirstOntario Centre and televised on CTV, Bell Globe Media.
In collaboration with Inframe Designs, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I was tasked with creating the branding and broadcast package for the CBC's Canada Day 150 broadcast, covering celebrations unfolding in every major Canadian city, including a massive outdoor concert on Parliament hill in Ottawa for Canada’s 150 birthday. Happy Canada Day!
In collaboration with Inframe Designs, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I was tasked with creating the branding, to design high-end concept work, and to strategically explore look development for the CBC's 2017 Canada Day broadcast.
I was commissioned by The Canadian Broadcasting Corporation, Canada's public broadcaster and most trusted news network, to help completely redesign and rebrand their 2015 Canadian election news package. Working in close collaboration with the in-house team, the new design was geared towards a youthful, digital media-savvy generation. The goal was to present a clean and simple aesthetic, emulating the modern user interface, and to use larger-than-life iconic symbols, which could be repurposed over the company's multiple media platforms, whether online, or on-air. In order to keep the brand consistent, the package included a massive graphic toolkit of over 40 individual elements to be used by the in-house team to build out the rest of the CBC's comprehensive election package. I designed bumpers, stings, and transitions. I designed and produced monitor loops and animated backgrounds for the monumental set, broadcast live from the beautiful Barbara Frum Atrium.
The 2014 Winter Olympics were held from February 7 to February 23, 2014 in Sochi, Russia. I was commissioned by the Canadian Broadcasting Corporation to build features for multiple sporting events, including men's and women's hockey, and men's and women's Figure skating.
Working with Inframe Designs, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I was tasked with creating the set media for We Day Chicago, at the Allstate Stadium, including video and motion design for the main We Day brand as well as video for live performances by Band Perry, Jennifer Hudson and Colbie Callait. We Day is an annual series of stadium-sized events that brings together world-renowned speakers and performers—from Selena Gomez, Malala Yousafzai and Martin Sheen to Demi Lovato—with tens of thousands of youth to kick-start a year of action.
A collection of sports related branding and broadcast design work from the past few years including show open packages, features, bumpers, stings, transitions, player profiles, toolkits, scoreboards, promos, sponsor boards, set assets etc etc...
I was commissioned by Rogers TV to build team opens for their 2015 coverage of the NHL 2015 Rookie Tournament. The package included opens and bumpers for the Montreal Canadiens, Toronto Maple Leafs, Ottawa Senators, and Pittsburg Penguins.
Represent the RED is a national identity movement in support of Canada's athletes, fans and grass roots communities. Branding and show open package including bumpers, stings, transitions etc...
The Canadian Screen Awards celebrate talent who excel in front of the camera and behind-the-scenes in Canadian film, television and digital media. In collaboration with Inframe Designs, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I was tasked with creating the broadcast package, nominee package and set design media in it's entirety for the gorgeous set built by Inframe at the Four Seasons Centre for the Performing Arts in downtown Toronto, Canada.
Working with New York based production company Wee Beastie, I was tasked with the concept design and production of a sports-themed on-air package including open, bumper, monitor loop, and transition for Dish TV's new look.
Comprehensive Brand and Identity Package, including logo, typography, stationary, and bumpers, for Influence Media, a toronto-based motion design and animation studio.
Carefully curated collection of top-tier work from the ridiculously-talented (but humble), multi-disciplinary Creative Services team at Manitoba Hydro, which I had the honour, pleasure, and privilege of leading. Thank you for your trust! Credits: Raelene Hanna, Emily Saler, Hannah Teakle, Michael Ho, Roberto Felgueiras, Karen Joachim, Dave Kornachuk.
As leader of the creative services team, I was tasked with developing and delivering a high impact campaign with maximum engagement to officially launch the next evolution of Manitoba Hydro's brand and new tagline. We developed a robust brand strategy, including tagline, and pitched an updated identity system around the new tagline. We also developed teaser video content for the launch. The campaign included multiple videos, owned and paid social media, and authentic storytelling through content marketing. Our team led the creative strategy, design, development, production, and post production to produce this campaign. The goal was to humanize Manitoba Hydro by showcasing the benefits to our customers' day-to-day lifestyle, to evangelize the importance of customers in our brand, and to evangelize the positive behaviours in Hydro's culture that move business goals forward today.
Human beings are driven by one single, beautiful, elemental force: Purpose. Why are we here? And what do we stand for? At its core, the word “energy” is about movement, passion, enthusiasm, ambition, service, initiative, grit, and spirit. In math and physics, energy is about potential. Life is an inevitable force of nature. Lifestyle is how we choose to express our individuality to others. Happiness comes from living in the service of something greater than yourself. Life is about change, about growth, about hope. Life transcends time, looking beyond the horizon, stretching into the distant future. Life is enduring.
"Energy for life" is Manitoba Hydro's promise to serve Manitobans with passion. Now, and forever. It’s about being reliable, trustworthy, proactive, and helpful. It’s about sharing knowledge and expertise to help empower Manitobans for the future. "Energy for life" is about more than just business. "Energy for life" is the spark that drives us. Energy for life is about purpose. Energy for life IS purpose.
"Make a living. Make it good. And make it count." That is Manitoba Hydro's vision for its employees. Do you have what it takes?
As leader of the creative services team, we were tasked with the strategy and delivery of a high impact recruitment campaign to engage prospective employees with maximum impact, and to increase recruitment numbers with maximum adoption. The campaign included videos, paid and owned social media, digital ads, print adds, web landing pages, and content marketing. Fully bilingual on all touch-points, the campaign was not simply translated from English, it was born natively in both French and English, with all deliverables being created in both languages concurrently. We also featured amazing campaign Heroes: The women and men who do the work every day. Our team led the creative strategy, design, development, writing, producing, directing, production, post production, editing, sound design, and web design on all content. The result? The campaign drastically increased social media reach, engagement, impressions, clickthrough, and conversions, which led to a record number of applicants with a lower cost per result than all other previous recruitment campaigns.
In collaboration with the Manitoba Hydro Marketing team, I was tasked with delivering a video showcasing the industry-leading, high performance safety culture that is fostered within Manitoba Hydro. When you're a part of a high performance team, you are a part of something bigger than yourself. You need to take care of the team. To do that, you have to start by taking care of yourself. When you go out there to train, to drill, or to work, you gear up. Sound like any other high performance teams you know? The parallels between high performance Hydro teams and high performance hockey teams were striking, so we couldn't pass this one up. A series of match cuts following the inner monologue of one of our high performance crew tells this story perfectly. Our team lead the creative development, shooting, production, post production, including editing and design, to produce this high-octane showstopper.
Manitoba Hydro has a presence across Manitoba, on Treaty 1, Treaty 2, Treaty 3, Treaty 4 and Treaty 5 lands – the original territories of the Anishinaabe, Cree, Oji-Cree, Dakota, and Dene peoples – and the homeland of the Métis Nation. Manitoba Hydro acknowledges these lands, and pay their respects to the ancestors of these territories. The legacy of the past remains a strong influence on Manitoba Hydro’s relationships with Indigenous communities today. Manitoba Hydro remains committed to working with Indigenous communities by integrating Indigenous relationships into their top strategic goals. As leader of the Manitoba Hydro Creative team, we were tasked with developing the strategy and the creation of an anti-racism and Indigenous cultural awareness campaign.
The concept of Respect is deeply personal. So we designed the campaign to be interactive, asking the team to share their perspectives on Respect. The campaign is meant to reflect the diversity of cultures and opinions at Hydro. Rather than speaking about what respect means to us, we asked the team “What does Respect mean to you?” This is the question Manitoba Hydro asked of its 5000 employees. The result: A highly visible initiative highlighting our similarities rather than our differences. So What do we all have in common? And how do these values connect us all?
Respect is one of the seven indigenous teachings gifted to us from the Grandfathers. And respect is about perspectives: Indigenous perspectives, Employee perspectives, Project management perspectives, and Individual perspectives. We ensured the representation of each.
But respect must also begin with the self. So we encouraged employees to literally look in the mirror and to ask: "What does respect mean from my perspective?" We captured their answers. And we shared and featured the thoughtful employees who lived the values and behaviours of respect every day. This was at the heart of the Respect campaign, which led to an unparalleled authenticity, and created a legitimate interest as employees literally saw themselves represented in the campaign.
We set clear expectations and modelled the right behaviours with specific employee-led examples of respectful behaviours. We provided a way for all employees to show their support by physically wearing respect: a stylish collection of work wear apparel for employees to show off at the office and on-site. We also provided and promoted a channel to help employees anonymously report harassment and discrimination.
We also included an interactive installation where employees could participate by writing, posting, and displaying their feedback on notecards. This allowed employees to actually answer the question asked of them during the campaign: "What does Respect mean to you?" Content from the cards were collected monthly to be used in new cycles of the campaign, creating a positive feedback loop of ongoing content.
The Respect Campaign was highly successful, and led to a remarkably sharp decrease in incident reports, employee turnover, and workplace dissatisfaction, from a high of 106 incidents in 2017 when the campaign was launched, to a low of 18 incidents in 2020.
In collaboration with the Manitoba Hydro Marketing team, I was tasked with delivering a video series showcasing testimonials from families who had benefited from the Manitoba Hydro Employee Fund. The MHEF is independently run, operated, and managed by volunteer employees, and is funded through generous employee donations. Our team lead the shooting, production, and post production, including editing and design, to produce this heartfelt turnkey piece, which has contributed to increasing awareness about the Fund, and increasing employee donations.
Branded video promoting the massive HGTV refresh and website launch, showcasing the site's new features, content, and aesthetic. Built for broadcast and online.
I was commissioned by Slice Television Network to design new and elegant Idents, using the concept and excitement of a glamorous red carpet event as the driver of the concept. This is one of 3 ideas I pitched.
I was commissioned by Slice Television Network to design new and elegant Idents, using "slices" of the network logo as a primary hero element. This is one of three ideas I pitched.
Working with our friends at the Creators Bureau, a film and video agency who turn innovative ideas into compelling motion pictures, we helped build a promo to be displayed on all of Air Canada's preflight entertainment, showcasing the benefits of mentorship with Women of Influence Inc. Women of Influence is an organization that produces inspiring, progressive, and celebratory events across the country. Their programs serve to fill the gap for women looking for mentors, looking to connect with likeminded individuals on their path to success.
Pitch for a comprehensive Brand and Ident Package for our friends at The Creators Bureau, a film and video agency who turn innovative ideas into compelling motion pictures. This was one of two ideas we presented, with this one winning out in the end.
Pitch for a comprehensive Brand and Ident Package for our friends at The Creators Bureau, a film and video agency who turn innovative ideas into compelling motion pictures. This was one of two ideas we presented, with the former winning out in the end, but I loved this concept so much, I just had to show it.
