In collaboration with Inframe Designs, a live production company specializing in set design for the world's biggest concerts, shows and awards ceremonies, I was tasked with designing high-end concept work, and to strategically explore look development for the CTV's hit reality TV music show The Launch.
Heavyweight music industry executives, producers and songwriters lend their expertise to undiscovered artists to shape the creation of new releases. "The Launch" documents how artists are matched with the right songs and then guided by renowned hit makers to bring those songs to life in just two days. Each hourlong episode features guest mentors and producers auditioning five emerging talents who perform the same pre-chosen song. Mentors include Shania Twain, Alessia Cara, Fergie, Boy George, Ryan Tedder of OneRepublic, and Nikki Sixx of Motley Crue.