As leader of the creative services team, I was tasked with developing and delivering a high impact campaign with maximum engagement to officially launch the next evolution of Manitoba Hydro's brand and new tagline. We developed a robust brand strategy, including tagline, and pitched an updated identity system around the new tagline. We also developed teaser video content for the launch. The campaign included multiple videos, owned and paid social media, and authentic storytelling through content marketing. Our team led the creative strategy, design, development, production, and post production to produce this campaign. The goal was to humanize Manitoba Hydro by showcasing the benefits to our customers' day-to-day lifestyle, to evangelize the importance of customers in our brand, and to evangelize the positive behaviours in Hydro's culture that move business goals forward today.
Human beings are driven by one single, beautiful, elemental force: Purpose. Why are we here? And what do we stand for? At its core, the word “energy” is about movement, passion, enthusiasm, ambition, service, initiative, grit, and spirit. In math and physics, energy is about potential. Life is an inevitable force of nature. Lifestyle is how we choose to express our individuality to others. Happiness comes from living in the service of something greater than yourself. Life is about change, about growth, about hope. Life transcends time, looking beyond the horizon, stretching into the distant future. Life is enduring.
"Energy for life" is Manitoba Hydro's promise to serve Manitobans with passion. Now, and forever. It’s about being reliable, trustworthy, proactive, and helpful. It’s about sharing knowledge and expertise to help empower Manitobans for the future. "Energy for life" is about more than just business. "Energy for life" is the spark that drives us. Energy for life is about purpose. Energy for life IS purpose.