"Make a living. Make it good. And make it count." That is Manitoba Hydro's vision for its employees. Do you have what it takes?
As leader of the creative services team, we were tasked with the strategy and delivery of a high impact recruitment campaign to engage prospective employees with maximum impact, and to increase recruitment numbers with maximum adoption. The campaign included videos, paid and owned social media, digital ads, print adds, web landing pages, and content marketing. Fully bilingual on all touch-points, the campaign was not simply translated from English, it was born natively in both French and English, with all deliverables being created in both languages concurrently. We also featured amazing campaign Heroes: The women and men who do the work every day. Our team led the creative strategy, design, development, writing, producing, directing, production, post production, editing, sound design, and web design on all content. The result? The campaign drastically increased social media reach, engagement, impressions, clickthrough, and conversions, which led to a record number of applicants with a lower cost per result than all other previous recruitment campaigns.