When Tommy “Hacksaw” Hackenbruck attempts a 225 pound lift, a lot of things go through his mind. In this spot for Reebok Nano 6.0, we go through Tommy’s mind to see the events and people that have inspired him. We showcase the concept of performance technology with VFX; Reebok’s power launch toe box that provides more foot splay support when rising to the challenge.
Working with Boston-based company Trident Post, I produced full VFX sequences, including x-ray vision effects, and crash zoom memory sequences in a thirty second spot for Reebok’s Crossfit Nano campaign, featuring Tommy “Hacksaw” Hackenbruck.